On the occasion of World Metropolitan Day, Bilbao Metropoli 30 will participate through an online communication campaign, developed across its LinkedIn, Instagram and email marketing channels, to showcase and raise awareness of the Bilbao Metropolitan Area Strategic Reflection 2050 process. The campaign will highlight the main challenges and lines of action identified for the future of the metropolitan area, with a particular focus on housing as one of the major challenges facing the metropolis, given its impact on quality of life, social cohesion, talent attraction and retention, and the ability of younger generations to develop their life projects in the territory.
In 2026, following 35 years of successfully driving the revitalisation of the metropolitan area, the Metropolitan Bilbao 2050 Strategic Reflection was presented, which sets out the guidelines for the Association’s new phase of activity, during which it will work to extend the international success of the “Bilbao effect” to the rest of the municipalities in the metropolitan area and to all its neighbourhoods, and in which the Ría will become the key element in transforming our metropolis into a leading “Euro-Atlantic Hub”.
The initiative will also incorporate a gender perspective, both in its content and in the use of inclusive language, ensuring that the analysis of metropolitan challenges and the proposed actions take into account the different needs, experiences and opportunities of women and men, with the aim of promoting a more inclusive and equitable metropolitan area.
Organizer
Bilbao Metropoli 30